26 October 2017
What Is “Giving Tuesday”? “Giving Tuesday” is a global day of giving that happens via social media. Through a strong campaign that amplifies your mission, vision, and programming, you should be able to compel others to join your organization by sharing their time, talent, and treasure. In 2016, organizations raised 168M dollars on “Giving Tuesday.” The average gift given is usually $107.00.(Blackbaud) Although “Giving Tuesday” is celebrated annually on the Tuesday after Thanksgiving, it isn’t just about one day. It should kick off the charitable aspect of the holiday season, as this is when people start to focus on their end-of-the-year giving. How Can “Giving Tuesday” Help Your Organization? “Giving Tuesday” was designed to maximize the potential of social media and the generosity of people wanting to bring about real change in their communities. This Tuesday provides a platform that encourages everyone to make a direct impact on local challenges. Honestly, this is one of the easiest ways to bring in unrestricted funds and other vital resources into your organization. 5 Tips For Creating A Successful “Giving Tuesday” Campaign 1. Create an email funnel for “Giving Tuesday.” Start the week of Thanksgiving. Let people know what you plan to do and how they can be involved. 2. Be sure that you have “thank you” gifts for your givers. We all want to do our part to give, but we all love to feel appreciated. I suggest a tiered approach. 3. Follow up with your givers by sharing your win. Lots of organizations forget to follow up with donors. However, it is essential to show people what your team has accomplished thanks to their participation. 4. Be sure a part of your campaign amplifies the mission and vision of your organization. While “Giving Tuesday” is about giving, don’t forget it is also about visibility. 5. Don’t just focus on money. Every organization will be asking for money, and you should ask too. However, don’t forget the power of volunteers. Also, ask community members to share their time and talents as well. Do you need help getting ready for “Giving Tuesday”? If you are a non-profit organization decision maker or you are working on a community project and want to talk about “Giving Tuesday,” email me at Aisha@AishaAdamsMedia.com for a link to my calendar.
01 October 2017
What is bounce rate? The Bounce Rate is the percentage of visitors that come to your website, but leave the site after viewing only one page. It can be paired with other metrics to determine the success of your site. Never base the success of your site on one component analytics. Where do I find the bounce rate? You can find the bounce rate within in your Google Analytics. The more pages your viewers read per session, the lower your bounce rate will be. What is the perfect bounce rate? There is no perfect bounce rate. Goals should be made by marketing teams that fit the overall mission and vision of the website’s strategic plan. For example, a search engine would want a higher bounce rate than a blogger. A search engine-style website would pride itself on meeting your needs on the first-page click. A blogger would want you to look at several of his or her articles in one session to establish a relationship. Why does a high or low bounce rate mean? The quality of the content on the page is not good. Nothing is inviting or engaging for the people who visit the site. 2. Your visitors did not find what they are looking for, and therefore they immediately left your website. Your visitors find exactly what they were looking for, but since it was only a little information. They quickly leave your site. How to use your bounce rate? You could use the bounce rate to measure your audience’s favorite pages. You can determine this by which pages have a high and low bounce rates? By comparing the two, you will learn what your audience likes the most. Using this data can help you grow your audience and add more engaging content to for your faithful fans. How your bounce rate affects your SEO? Google does factor your Google Analytics’ data in their search algorithm. However, it is important to make sure people who come to your site via a search engine, don’t bounce back to the search results, since that kind of bouncing will affect your search engine ranking.