Analytics: Everything You Need To Know About Your Bounce Rate

What is bounce rate?

The Bounce Rate is the percentage of visitors that come to your website, but leave the site after viewing only one page. It can be paired with other metrics to determine the success of your site. Never base the success of your site on one component analytics.

Where do I find the bounce rate?

You can find the bounce rate within in your Google Analytics. The more pages your viewers read per session, the lower your bounce rate will be.

What is the perfect bounce rate?

There is no perfect bounce rate. Goals should be made by marketing teams that fit the overall mission and vision of the website’s strategic plan. For example, a search engine would want a higher bounce rate than a blogger. A search engine-style website would pride itself on meeting your needs on the first-page click. A blogger would want you to look at several of his or her articles in one session to establish a relationship.

Why does a high or low bounce rate mean?

The quality of the content on the page is not good. Nothing is inviting or engaging for the people who visit the site.
2. Your visitors did not find what they are looking for, and therefore they immediately left your website.
Your visitors find exactly what they were looking for, but since it was only a little information. They quickly leave your site.

How to use your bounce rate?

You could use the bounce rate to measure your audience’s favorite pages. You can determine this by which pages have a high and low bounce rates? By comparing the two, you will learn what your audience likes the most. Using this data can help you grow your audience and add more engaging content to for your faithful fans.

How your bounce rate affects your SEO?

Google does factor your Google Analytics’ data in their search algorithm. However, it is important to make sure people who come to your site via a search engine, don’t bounce back to the search results, since that kind of bouncing will affect your search engine ranking.

 

 

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