16 January 2018
Facebook is continually changing algorithms. How do you keep up? Watch the video, read the text or both to learn my 3 tips for better Facebook engagement. Tools: Notebook, Pen Hey friends! I’m back to give you more great business tips. Tonight is all about Facebook engagement. I don’t know if you’ve heard but Mark Zukerberg put out a statement about the Facebook algorithm. I’m going to share with you how I personally keep good engagement on my Facebook page. If we haven’t met before, my name is Aisha Adams. I am the founder and owner of Aisha Adams Media, business coaching and consulting. We help our customers Connect, Converse, and Convert their target audience. How many of you are relying on Facebook to promote a product, or service, or to push a social justice movement or mission or vision out into the wider community? If you are doing any of these, this video is for you. Mark Zuckerberg put up a statement today saying that they are changing the algorithm of Facebook. The algorithm is how Facebook distributes what is being posted. If you don’t know the tricks of the trade of what is being pushed up in the feed and what is pushed down, it’s hard to get good engagement. Mark wants to keep Facebook more about connection and being social. He wants to keep family and friends connected. It’s social media; it should be social. Here’s what I want to say about that. My Facebook has always been social. Even though I make money via Facebook, it’s still very personal to me. I really connect in a deep way to people. I’ve always kept it personal because right now, business is always personal. I get the views I get because I’m personable. It’s not just business. These 3 tips will help you make connecting more personal so that you can beat the Facebook algorithm and show up as a real professional with character and integrity in your business. Tip 1: Content is Queen Regardless of how much and often Facebook algorithms change, one thing doesn’t. Content is still Queen. Today, I’m giving you the secret for what people are looking for and how to make your content Queen. If all the content you’re sharing is someone else’s content, that’s a problem. That’s one of the reasons people are not coming to your page. If you don’t know what to post, here you go: You have to educate people about your product. If you’re selling detox tea, I don’t just want to know about the tea. I want the ingredients, why it works, who else is using it. You really have to get in there and get deep. If you want to sell me a book, I need the book trailer. I want to know the behind the scenes of the models on the cover. I need to know what inspired you to write it. I need more than this book was written by you. I need to feel connected to the product. You have to do the work through your content. Show me your integrity. What are you doing positive with this money if I buy this book from you? Are you donating part of the funds? Are you educating people? We live in a society today where we expect our dollars to travel. Those of us who invest in other businesses and connect with other people want to know the integrity you have in your business, who you’re partnering with. Post receipts, tells us about good reviews, or tell us about the other work that your partners are doing. Why is your product important, not just in your industry, but in the world in general. It’s those big products that connect to the bigger world that do the best. It’s really important to create content that is original, educates about the industry, and why it is important to the world. Show don’t tell. If you can show us why we should want the product without telling us, your product is sold. Whether it’s a for-profit or non-profit, it’s the same. Don’t just keep asking me to donate. Show me the work your organization is doing. Show me what you have done with the last donations you received. It’s still the same. You can’t just be like hey, give me your time, talent, and treasure…I want it, I want it, I want it. No, it’s up to you to do the work by creating valuable content and showing it to us. Tip 2: Interact with Your Followers Don’t create one-sided relationships. Don’t treat them like fans. If you have people who are buying your products, sharing out your business, supporting your business, you better interact with them. Treat them well. Let me tell you how to do that. Like their statuses Share products, statuses, content that they share that’s similar to your content Inbox them about stuff. If you’ve never inboxed me and asked me how I’m doing, pop up in my inbox and ask me to buy your product. How rude! This is how you build lifelong customers. This is how you get people to buy your premium product. This is how you get people to connect with you and really like you. This is how you get mentioned and referred. Treat people good. I’m not perfect, but what I am is conscientious about the people who support me. I’ll take the time out of my day to check on them. Don’t reduce your audience to fan status. If you make them feel like they are part of what you’re doing and who you are, they will support you! Content is Queen, but you have to be authentic. I understand. You’re busy. Choose a day and take 30 minutes to check in on your people. Make time to follow up with the people who are following you. You have to do this because if you don’t, you won’t have the relationships on Facebook to have the engagement you need. Tip 3: Stay on Top of the Algorithm Use the content that everyone else wants to see to push your content. People love video right now. I’m banging out with video content. I sit right here on the edge of my bed, and I talk to you guys and I get customers. Video content works. Video is the favorite. Make videos. If you’re sitting at a non-profit and you need a new computer, make a video. Stop it with the long letters. No one is reading them. Use pictures to tell your story. You can use a pictorial or other graphics. Break up long text with visuals that support your message. Be sure that your graphics are 80% image and 20% text. That will push it up in Facebook’s algorithm. Post during active times. There are resources to help you determine when to post and software that will allow you to schedule those posts. Join groups. Be active in groups that are in line with your product and services. Do hashtags work with boosting posts? Facebook uses hashtags, but not in the same way. A hashtag may actually slow down your post. Only use hashtags on Facebook if the hashtag is trending. A lot of coaches recommend creating your own hashtag. That is great if you have a large following. Rather than hashtags, grow your list. Utilize a mailing list and CRM to send more targeted content to your audience and customer base. So let’s recap…share content that relates to what you’re doing and engage your audience. Don’t make your followers fans, make them your community. Fans are Fickle, Community Stand Together. Stay on top of the algorithm. Post content in mediums and formats that speed up your posts. Get Free Publicity for your Business Would you like your own copy of the Press Release template I used to bring attention to my business? It’s currently discounted. Check it out, and let me know what you think!Learn More We have a Master Class! Want to get more information about Action Planning? Join Aisha’s 90-Days of Action Planning Master Class. She’ll break down the Action Planning process and help you get set for 2018!Learn More
31 December 2017
Hey, are you ready to learn my secret weapon against anxiety and feeling stuck in my business? Watch the video, read the text or both. Tools: Notebook, Pen Happy New Year! When you’re building a business, it’s easy to have anxiety. It’s easy to get stuck. It’s easy not knowing what to do first, second, and third. Because I’m leaving my full-time gig to do Aisha Adams Media full-time, I really had to have a tight plan. This secret is how I beat the anxiety. It’s how I’m not worried about what’s going to happen in 2018, and I’m going to share this secret with you. Benefits It will help you get clear on your goals It will let you know when, what, and how to carry out your plans It will inform how you track your progress toward your goals. About the Strategy This is beyond vision board planning. It’s beyond quarter 1 planning. It is an actionable plan. It’s Action Planning. You need to know what you’re doing every single day. This strategy will make a difference in your business. Action Planning started, for me, when I took a course with Kathleen Olsteen. She taught me the basis for action planning, but it was a group facilitation method. I took some of those tenants, along with my normal planning strategy, to create my own Action Planning method that is meant to help me run my business. Why is This Important? Businesses divide their year into 4 quarters. From January 1st to March 31st, do you know what’s happening in your business? Do you know how much money you plan on making? Do you know how visible you plan on being? Do you know where you’re going to advertise? All of those things cause anxiety if you don’t know. If you don’t know when you’re going to do your sales, it causes anxiety. How many of you are running your business by the seat of your pants? You wake up and think, oh, I need to run a Valentine’s day promotion. That should already be in your wheelhouse. I know from now to March 31st what sales I’m going to run. I know what my sales are. I know what my goals for each sale are for the first 90 days of my business in 2018. I know everything I need to do. I have a calendar. I have a plan. I have action steps. You need to do the same for your business. You need to make sure you know what’s happening in your business on February 12. I know already know what’s happening in my business on January 15th. I don’t have to worry. The way my anxiety is set up, I have to know what I’m doing, what I’m supposed to be doing and how to track it. This business is real. It’s no longer a hobby for me. It was one thing when we were having 5k months, and I was working a job. That was one thing. Now that I’m in my business full time, I have to know where my income is coming from. The way that you do that is Action Planning How it Works: Tips for Action Planning Start with smart goals Smart goals are specific, measurable and trackable. Work backward from your smart goals to determine how you can make the goal(s) a reality Ex: If you want to make 5k in your business, you have to decide what the products will be, what will be on sale, what are your calls to action. Consequence of Not Action Planning All of this planning has to happen. This goes beyond vision board planning. This is beyond setting goals. How many of you set a goal for your business, and three weeks later you’re discombobulated? You don’t know what to do next. You don’t know how you’re going to make your money. You haven’t really sat down to plan your business. I feel that there are so many people who aren’t strategically planning and that is causing them to lose out. When you plan, you prepare yourself for the unknown. When you plan, you plan for success, but there is also a bit of resiliency that happens because there is a plan in place for when things don’t go according to plan. To really make traction in your business, it’s very important that you do action planning. It creates the steps for tracking your progress and attaining your goals. Now you understand the importance of Action Planning in your business. To assist you in your planning process, you can download our Promotion Calendar that includes suggested promotion dates, along with tips and a space for notes. It’s less than $5, and you can use it year over year to help plan your promotions for each quarter. Want to learn more about Action Planning and get started crushing your goals in 2018? Join my Master Class, 90-Days of Action Planning. Planned your promotions for 2018? What would you say if I told you I can give you a document that will help you plan your promotions for 2018 and the marketing for those promotions? Well, it’s available for download and currently discounted. Check it out, and let me know what you think!Get it Now! We have a Master Class! Want to get more information about Action Planning? Join Aisha’s 90-Days of Action Planning Master Class. She’ll break down the Action Planning process and help you get set for 2018!Learn More
28 December 2017
Hey, are you ready to learn how I got FREE publicity and advertising for my business? Watch the video, read the text or both. Tools: Notebook, Pen I’d like to share with you how I’ve been able to get free publicity and advertising for my business and how I was able to increase my visibility. This simple technique will get your business in front of more people. You’ll be able to share important news about your business without having to spend an arm and leg on advertising. My business started as a home-based business. I had a tight budget, and it was very difficult to get my business out there. This technique is perfect for businesses with limited budgets. It is very important to let people know that your business exists and what services your business offers. It’s equally important to make sure they know that you are an expert on the services you are offering. When people spend money, they want to know that they are spending their money on someone who knows what they’re doing. This tip will help prove that you are an expert in your field and help people understand your products and services, without paying for advertising. Take out your pen and paper. Write down this number: How many people do you feel you need to reach each month to achieve your financial goal? How much would it cost you in time and money to gain that reach number? Note: The number of people you reach and the number of people you convert will be different. You may reach 10,000 people but only 1000 clicked or commented. The number of people who convert will be smaller. My business offers business development and coaching. To achieve my conversion goal, I need to reach between 5,000 and 10,000 people monthly with some type of information on my business, whether it’s a new workshop or an email. The easiest way to get the result I need is through a press release. Press Releases Today, I’ll teach you about a press release and how you can get press release training. You’ll learn how to use a press release to leverage hundreds of thousands of people, gain visibility in your business, and show up as an expert. How I Utilized Press Releases I’m the author of Vegan Curious. After I got my title and ISBN, but before I published my book, I wrote a press release. I sent it out to bloggers, blog talk radio hosts, television hosts, and radio hosts. It let them know, in a professional medium, that I was taking new clients, that I was an expert in my field, and listed the things I’ve done that would allow me to be seen as a professional. Magazines called me back and said they’d love to interview me. Press releases may lead to interviews or articles about you in other places that can reach audiences that you are unable to reach. When my article was published in the Asheville Citizen-Times, they had a 30,000 person reach. That’s 30,000 people I don’t normally have access to. I didn’t have to write the article. I didn’t have to pay for advertising. I didn’t have to worry about how that information would be seen. I used my Press Release, and I let the press do their jobs as experts to reach out to the audience they know best. Because of the press release, I was in several magazines. How did I get on Talk of Alabama? I sent a press release. How did I get on Bold Life Magazine? I sent a press release. Sending a professional Press Release will get people interviewing you, talking to you, doing articles on you, and it lets people know your business is up and running. No Calls? No Problem Sometimes you can write a sound press release with good solid information and not get a callback. Once I helped someone write a press release and the journalist didn’t call her back. The journalist used the press release to write an article that featured in the paper the day after Thanksgiving. She didn’t get a call, but her business was featured in the largest newspaper edition you can get into in the year. Best Practices When should you do press releases? You should do a press release anytime you have big news in your business How often should you send press releases? 3-4 times per year. Once per quarter is a good benchmark. Each quarter, ask yourself, what are we doing that really needs to be promoted and what way do I want to be seen? Who should you target? Start locally. Make a list of your major media. What are the blog talk radios, website, television shows, radio shows that you want to be apart of? Look them up to find out where the press release should be sent. What are the key components of a press release? Press Release Format. There is a specific format for Press Releases. I have a Press Release template that shows you the layout of a Press Release and what information should be provided. Press Worthy Content. It needs to be something new, refreshing, exciting, something to write an article about. Show Your Authority. Be sure to include some kind of tip or information that will show you are an authority in your industry. Now you know how to get free publicity and advertising for your business. You can download our Press Release Template for less than $5 and use it over and over to promote your business to thousands of people. Get Free Publicity for your Business Would you like your own copy of the Press Release template I used to bring attention to my business? It’s currently discounted. Check it out, and let me know what you think!Learn More How I Made 10K in 90 Days? Learn my strategy for earning 10K from my book, Vegan Curious. Check out this free webinar!Learn More
27 December 2017
Eagle Market Streets Development Corporation LLC is proud to unveil its new HYE WON HYE logo, inspired by the West African Adinka symbol that stands for “that which does not burn”. The new logo represents divine strength and endurance. Eagle Market Streets Development Corporation LLC’s logo is adorned in orange and green. According to Logo Psychology, orange stimulates minds and inspires creativity. EMSDC is doing just that with their IDA program. Participants get business acumen training and non-traditional capital for their small businesses. The green in the logo stands for trustworthiness and sustainability. EDSMDC offers participants stipend training in commercial manufacturing and production sewing in their Block by Block program. Plus, they are offering fiscal sponsorship for emerging and newly formed not-for-profits and special for-profit entities. Therefore we felt green was definitely the way to go… What do you think of the new Eagle Market Street Logo? Need financing for your business? Did you know that you can work with Aisha Adams Media to get your required IDA hours? Aisha can help you meet the requirements to get the financing you need for your business.Learn More
18 November 2017
Failing to plan is essentially planning to fail… at least that was the way Benjamin Franklin put it. Every business, whether it is a startup or it is already profitable, should have a business plan in place. Your business plan is an essential component to applying for a business loan, enrolling in an IDA program or seeking investors. More importantly, it should serve as a roadmap to success. It should be a document you refer to often. In order to make it useful, you got to go all in. Here are the critical elements of the active business plan: Executive summary An executive summary is a one-to-two page summary of the plan. Most people write this section last. Be sure not to write it as an outline, a list, or as a table of contents to the business plan. It should avoid restating parts of the business plan, but it should summarize what was written in a fresh language. Business description In your business description, you’ll need to include your business model. This is where you will define how you plan to earn revenue. Aside from that, you will need the following information: Your company name – The official name of your business as registered. Type of business structure – Do you own a sole proprietorship, LLC, partnership or corporation? Owners and managers – Who are the key people and what are their positions within your company? Location – Where is your business located? Company history – What year did you start your business? What is your unique story? What problem does your company solve? Mission Statement – What is the purpose of your company? Products and services What products or services are you offering to your prospective clients? You will also describe your unique selling proposition. Please also include: A description of each product or service. Compare them to similar products or services already in the market. Include your prices. Describe how orders will be fulfilled. Share future products or services offerings. Sales and Marketing In your marketing plan, you share the state of the market, general costs, and how customers are found. You will also share your advertising budget, your target market, and your pricing strategy. Key questions to answer: What is your budget for advertising? How will you measure the success of your marketing efforts? What are your goals? Can you set up public relations activities to help market your business? Operations This section will provide details of the administrative side of your business. It should include how you operate, vital processes, overhead, and other expenses. It should also include legal relationships, your network of suppliers and credit policies. Also, share how you ensure quality control. Pro Tip: The best graphic to include in this plan is the lifecycle of the customer. Design and Development Section Innovation is required to stay relevant in your industry. This section is where you think for the future, and you are encouraged to think big. Development is a necessary part of the business to remain competitive, so be sure to spend a significant amount of time when writing this part of your plan. Where do you want to be in six months, one year, and three years regarding your product and service? How will you grow? Financial Summary Don’t let the financial summary overwhelm you. Break it down into sections. Start with your narrative. It should include the amount of investment you have already made, the profits you have already made, and the type and amount of funding you are seeking. Next, add your expense budget. Share both your fixed and variable costs. The next page should be your break-even analysis. Investors want to know how you will break even. The final document should be your 12-month sale projections.
20 September 2017
With the rise of social media and digital sales, so many women dream of being Google page-rank rock stars and having their friends, fans, and followers catapulting their content to the viral stratosphere. While this could happen, it is going to take more than social media marketing. It seems like social media strategies dominate hot marketing topics, and very little attention is given to tried and true marketing strategies; as a result, many new marketing plans fall flat. Social media alone can’t compete with a targeted integrated marketing plan with trackable results. It is important to make sure that your overall marketing plan strikes a balance between new strategies and the strategies that have proven themselves over the years. Whether you are looking to increase engagement, to increase brand awareness, or to increase sales, on-or-offline advertorials should be a part of your strategy. An advertorial is an editorial style advertisement that allows you to engage with another brand’s platform with editorial power. An advertorial on television is called an infomercial. The average commercial contains basic company information and calls to action; the advertorial, like the infomercial, seeks to go further. Advertorials allow you to educate your potential customer and promote your product simultaneously. Why should your brand use advertorials? Advertorials are cost-effective. For small business owners, nonprofits and soloprenuers, television and radio commercials prove to be too costly. You can run advertorials on 2-3 blogs for less than the cost of a 30-second commercial on your local radio station. You can run a print advertorial for about 1/4 the cost of a television ad. The actual cost of advertorials will vary depending on the platform you choose. Advertorials can help you reach your target market. Placing your advertorial on platforms with brands that align with your target market will ensure the traffic you gain will be full of people who are interested in your product or service. For example: if you sell television sets, a celebrity gossip blog or a home decor magazine could both be good choices. The key factors to consider when placing your advertorial are the collaborating brand’s audience, overall reach, and theme. You are in control. Unlike traditional forms of advertising, when you purchase advertorial space you have complete editorial control over what is going to be published. Most editors will accept a prepackaged advertorial as long as it fits within certain parameters. Others editors will want to partner and collaborate. Choose what works best for you. When it is all said and done, you are paying for the space, so you get the final say so on the content. In some instances, if you need the publication to provide graphics or edits they may charge more. Your advertorial will be seen. Advertorials are considered non-intrusive advertising. Many advanced online consumers use ad-blockers, and sidebar advertisements don’t always show up on mobile and other handheld versions of websites. Advertorials will not be blocked or get lost in the mobile version of a website. In a print magazine, your advertorials are integrated with the rest of the primary content. The best advertorials are personal, multidimensional, and have a call to action. Advertorials are track-able. If you negotiate a return-on-investment report from your online collaborating partner, they will share the reach and engagement your advertorial receives. In a print publication, you can create a coupon code or a unique URL to track your conversions.