16 January 2018
Facebook is continually changing algorithms. How do you keep up? Watch the video, read the text or both to learn my 3 tips for better Facebook engagement. Tools: Notebook, Pen Hey friends! I’m back to give you more great business tips. Tonight is all about Facebook engagement. I don’t know if you’ve heard but Mark Zukerberg put out a statement about the Facebook algorithm. I’m going to share with you how I personally keep good engagement on my Facebook page. If we haven’t met before, my name is Aisha Adams. I am the founder and owner of Aisha Adams Media, business coaching and consulting. We help our customers Connect, Converse, and Convert their target audience. How many of you are relying on Facebook to promote a product, or service, or to push a social justice movement or mission or vision out into the wider community? If you are doing any of these, this video is for you. Mark Zuckerberg put up a statement today saying that they are changing the algorithm of Facebook. The algorithm is how Facebook distributes what is being posted. If you don’t know the tricks of the trade of what is being pushed up in the feed and what is pushed down, it’s hard to get good engagement. Mark wants to keep Facebook more about connection and being social. He wants to keep family and friends connected. It’s social media; it should be social. Here’s what I want to say about that. My Facebook has always been social. Even though I make money via Facebook, it’s still very personal to me. I really connect in a deep way to people. I’ve always kept it personal because right now, business is always personal. I get the views I get because I’m personable. It’s not just business. These 3 tips will help you make connecting more personal so that you can beat the Facebook algorithm and show up as a real professional with character and integrity in your business. Tip 1: Content is Queen Regardless of how much and often Facebook algorithms change, one thing doesn’t. Content is still Queen. Today, I’m giving you the secret for what people are looking for and how to make your content Queen. If all the content you’re sharing is someone else’s content, that’s a problem. That’s one of the reasons people are not coming to your page. If you don’t know what to post, here you go: You have to educate people about your product. If you’re selling detox tea, I don’t just want to know about the tea. I want the ingredients, why it works, who else is using it. You really have to get in there and get deep. If you want to sell me a book, I need the book trailer. I want to know the behind the scenes of the models on the cover. I need to know what inspired you to write it. I need more than this book was written by you. I need to feel connected to the product. You have to do the work through your content. Show me your integrity. What are you doing positive with this money if I buy this book from you? Are you donating part of the funds? Are you educating people? We live in a society today where we expect our dollars to travel. Those of us who invest in other businesses and connect with other people want to know the integrity you have in your business, who you’re partnering with. Post receipts, tells us about good reviews, or tell us about the other work that your partners are doing. Why is your product important, not just in your industry, but in the world in general. It’s those big products that connect to the bigger world that do the best. It’s really important to create content that is original, educates about the industry, and why it is important to the world. Show don’t tell. If you can show us why we should want the product without telling us, your product is sold. Whether it’s a for-profit or non-profit, it’s the same. Don’t just keep asking me to donate. Show me the work your organization is doing. Show me what you have done with the last donations you received. It’s still the same. You can’t just be like hey, give me your time, talent, and treasure…I want it, I want it, I want it. No, it’s up to you to do the work by creating valuable content and showing it to us. Tip 2: Interact with Your Followers Don’t create one-sided relationships. Don’t treat them like fans. If you have people who are buying your products, sharing out your business, supporting your business, you better interact with them. Treat them well. Let me tell you how to do that. Like their statuses Share products, statuses, content that they share that’s similar to your content Inbox them about stuff. If you’ve never inboxed me and asked me how I’m doing, pop up in my inbox and ask me to buy your product. How rude! This is how you build lifelong customers. This is how you get people to buy your premium product. This is how you get people to connect with you and really like you. This is how you get mentioned and referred. Treat people good. I’m not perfect, but what I am is conscientious about the people who support me. I’ll take the time out of my day to check on them. Don’t reduce your audience to fan status. If you make them feel like they are part of what you’re doing and who you are, they will support you! Content is Queen, but you have to be authentic. I understand. You’re busy. Choose a day and take 30 minutes to check in on your people. Make time to follow up with the people who are following you. You have to do this because if you don’t, you won’t have the relationships on Facebook to have the engagement you need. Tip 3: Stay on Top of the Algorithm Use the content that everyone else wants to see to push your content. People love video right now. I’m banging out with video content. I sit right here on the edge of my bed, and I talk to you guys and I get customers. Video content works. Video is the favorite. Make videos. If you’re sitting at a non-profit and you need a new computer, make a video. Stop it with the long letters. No one is reading them. Use pictures to tell your story. You can use a pictorial or other graphics. Break up long text with visuals that support your message. Be sure that your graphics are 80% image and 20% text. That will push it up in Facebook’s algorithm. Post during active times. There are resources to help you determine when to post and software that will allow you to schedule those posts. Join groups. Be active in groups that are in line with your product and services. Do hashtags work with boosting posts? Facebook uses hashtags, but not in the same way. A hashtag may actually slow down your post. Only use hashtags on Facebook if the hashtag is trending. A lot of coaches recommend creating your own hashtag. That is great if you have a large following. Rather than hashtags, grow your list. Utilize a mailing list and CRM to send more targeted content to your audience and customer base. So let’s recap…share content that relates to what you’re doing and engage your audience. Don’t make your followers fans, make them your community. Fans are Fickle, Community Stand Together. Stay on top of the algorithm. Post content in mediums and formats that speed up your posts. Get Free Publicity for your Business Would you like your own copy of the Press Release template I used to bring attention to my business? It’s currently discounted. Check it out, and let me know what you think!Learn More We have a Master Class! Want to get more information about Action Planning? Join Aisha’s 90-Days of Action Planning Master Class. She’ll break down the Action Planning process and help you get set for 2018!Learn More
26 October 2017
What Is “Giving Tuesday”? “Giving Tuesday” is a global day of giving that happens via social media. Through a strong campaign that amplifies your mission, vision, and programming, you should be able to compel others to join your organization by sharing their time, talent, and treasure. In 2016, organizations raised 168M dollars on “Giving Tuesday.” The average gift given is usually $107.00.(Blackbaud) Although “Giving Tuesday” is celebrated annually on the Tuesday after Thanksgiving, it isn’t just about one day. It should kick off the charitable aspect of the holiday season, as this is when people start to focus on their end-of-the-year giving. How Can “Giving Tuesday” Help Your Organization? “Giving Tuesday” was designed to maximize the potential of social media and the generosity of people wanting to bring about real change in their communities. This Tuesday provides a platform that encourages everyone to make a direct impact on local challenges. Honestly, this is one of the easiest ways to bring in unrestricted funds and other vital resources into your organization. 5 Tips For Creating A Successful “Giving Tuesday” Campaign 1. Create an email funnel for “Giving Tuesday.” Start the week of Thanksgiving. Let people know what you plan to do and how they can be involved. 2. Be sure that you have “thank you” gifts for your givers. We all want to do our part to give, but we all love to feel appreciated. I suggest a tiered approach. 3. Follow up with your givers by sharing your win. Lots of organizations forget to follow up with donors. However, it is essential to show people what your team has accomplished thanks to their participation. 4. Be sure a part of your campaign amplifies the mission and vision of your organization. While “Giving Tuesday” is about giving, don’t forget it is also about visibility. 5. Don’t just focus on money. Every organization will be asking for money, and you should ask too. However, don’t forget the power of volunteers. Also, ask community members to share their time and talents as well. Do you need help getting ready for “Giving Tuesday”? If you are a non-profit organization decision maker or you are working on a community project and want to talk about “Giving Tuesday,” email me at Aisha@AishaAdamsMedia.com for a link to my calendar.
20 September 2017
Instagram has slowly become one of my favorite social media platforms. The best Instagrammer’ s pictures are worth 1,000 words. I currently only have about 1,300+ Instagram followers. That isn’t very much, I know. However, I decided to publish this article because I know that a lot of small business owners are, for the most part, a lot like me. We are everyday people who are trying to build and engage a real audience. Step: 1 The first thing I had to do is decide what my Instagram account was going to be about and what kind of people I wanted to attract to my page. One thing I noticed was that the people with the largest following have a niche and that they usually have a blog that supports that niche. When you are a lifestyle blogger, it can be hard to narrow your blog down to a niche. So for my Instagram page, I decided to focus on my vegan diet. First, I felt like a large portion of my blog audience would be interested in seeing what kind of stuff I like to eat. Secondly, it allowed me to show off of my plating skills. Third, when people go to my blog from Instagram there are tons of vegan resources, but they also get to learn about all the other parts of my lifestyle too. I’ve determined the best followers would either admire, aspire to, or share my vegan lifestyle. This would make them more likely to like, comment, or ask questions on my pictures, and visit the vegan section of my blog. This step is critical when you are attempting to create an account that people find themselves coming back to over and over again. Step 2: I used my Facebook account, but you can use this strategy for LinkedIn & Google Plus, and it should still work well since they all have communities or groups. Groups can be a great asset to your business if you are the right ones. Just be sure that the group admins are cool with you posting your content, and the people in your group are interested in what you have to share. I can’t tell you how many times a day I am solicited with what appears to be spam because it has nothing to do with me, my business or my life. You need to make sure your business, blog, and your general content is a good fit for the group. To me, a good fit means that the people in your group will either be entertained, educated, or inspired by what you post on Instagram. If not, why should they follow you? Step 3: From your content find a picture that best represents what you have to share on your page. This is the picture I chose. If you go to Instagram, you will notice this picture is a good representation of what you expect to find on my page. Click here to visit my Instagram Page Step 4: Caption your picture and share it with the group. The secret is in your caption. I went into some vegan, vegetarian, and weight loss groups. Each caption was different. For example, my vegan group caption: Hey, Vegan Friends. I finally feel like I have a handle on eating raw “most” days. If you are looking for inspiration, check out my Instagram page. NOTE: This caption offers inspiration, but it doesn’t over do it. The Caption is everything so choose your words carefully. Engagement: Within seconds, people started following me. I try to go to all my new followers’ pages. I make sure to like 3-5 of their pictures and leave a comment or two. This generally will send them back to my page to check it out. Here is a snap shot of my activity log I used this strategy in three groups and gained 360 real and engaged subscribers in 72 hours. Caution: I have only tried this in groups I am active in, and I have permission to post in. I hope you can customize this tip to fit your business or blog. Let me know how it works for you. If you need assistance, please reach out for a consultation. There are tons of strategies out there for growing your Instagram, but this one is my favorite.
09 August 2017