AM Foundations Business Planning Class with Aisha Adams

AM Foundations Business Planning Class w/ Aisha Adams: March 11 – April 22 (Wednesday Mornings)

March 11, 2020 @ 9:00 am – 12:00 pm

Class will meet every Wednesday Morning from March 11 – April 22, with no class on April 1.

Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment. Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality.

In 18 hours over 6 weekly sessions, participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

  • Week 1: Gaining Perspective – We start by viewing our business concepts from a high altitude, in order to define our visions and get a good look at the main topics to be addressed.
  • Week 2: Laying the Foundation – Next, we return to the ground level to define our lines of business and analyze financial essentials, from overhead costs to break-even points.
  • Week 3: Getting into the Flow – In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.
  • Week 4: Mission & Markets – Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.
  • Week 5: Get the Word Out – Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.
  • Week 6: Goodbye & Good Luck – Finally, we’ll present our business plans, share final pitches, and plan for next steps.

Throughout the class, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers, creating a strong network of deep support and synergy.

Scholarships Available!


Mar 11 2020


9:00 AM - 11:00 PM

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Mountain BizWorks Asheville Office


Mountain BizWorks Asheville Office
153 S Lexington Avenue Asheville, NC 28801


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